Les derniers chiffres d’IDC concernant le marché européen des téléphones mobiles montrent un nouveau recul global (deuxième année consécutive), un tassement d’Android et de Samsung, une croissance pour iOS/Apple et une embellie pour la plateforme Windows Phone.
La baisse enregistrée par Samsung s’expliquerait notamment par le nombre de nouveaux acteurs sur le créneau des smartphones Android d’entrée de gamme. Sans ignorer le succès des iPhones 6 et 6 Plus.
Si Microsoft est encore loin d’avoir récupéré la part jadis détenue par Nokia, il faut noter la belle progression des appareils tournant sous Windows Phone: ils progressent de près de 21%.
Top Western European Mobile Phone Vendors, Total Shipments and Market Share, 2014
Smartphones and Feature Phones (Units in Millions)
Vendor |
2014 Unit Shipments |
2014 Share |
2013 Unit Shipments |
2013 Market Share |
2014/2013 Change |
1. Samsung |
61.4 |
35.3% |
77.7 |
42.3% |
-21% |
2. Apple |
30.9 |
17.7% |
26.9 |
14.6% |
14.9% |
3. Nokia/Microsoft |
19.7 |
11.3% |
25.9 |
14.1% |
-23.9% |
4. Sony |
15.2 |
8.7% |
14.8 |
8.1% |
2.7% |
5. LG Electronics |
8.7 |
5% |
8.1 |
4.4% |
7.4% |
6. Others |
38.2 |
22% |
30.3 |
16.5% |
26.1% |
Total |
174.1 |
100% |
183.7 |
100% |
-5.2% |
Top Western European Mobile Phone Vendors, Shipments and Market Share, 2014
Smartphones (Units in Millions)
Vendor |
2014 Unit Shipments |
2014 Share |
2013 Unit Shipments |
2013 Market Share |
2014/2013 Change |
1. Samsung |
51 |
35% |
58.3 |
42.6% |
-12.5% |
2. Apple |
30.9 |
21.2% |
26.9 |
19.6% |
14.9% |
3. Sony |
15.2 |
10.4% |
14.8 |
10.8% |
2.7% |
4. Nokia/Microsoft |
10 |
6.9% |
7.6 |
5.5% |
31.6% |
5. LG Electronics |
8.6 |
5.9% |
7.7 |
5.6% |
11.7% |
6. Others |
30.1 |
20.6% |
21.7 |
15.9% |
38.7% |
Total |
145.8 |
100% |
137 |
100% |
6.4% |
Top Western European Smartphone Operating Systems, Shipments and Market Share, 2014
Smartphones (Units in Millions)
Vendor |
2014 Unit Shipments |
2014 Share |
2013 Unit Shipments |
2013 Market Share |
2014/2013 Change |
1. Android |
103.8 |
71.2% |
97 |
70.8% |
7% |
2. iOS |
30.9 |
21.2% |
26.9 |
19.6% |
14.9% |
3. Windows Phone |
9.9 |
6.8% |
8.2 |
6% |
20.7% |
4. BlackBerry OS |
1 |
0.7% |
4.7 |
3.4% |
-78.7% |
5. Firefox OS |
0.1 |
0.07% |
0.1 |
0.1% |
0% |
6. Others |
0.1 |
0.07% |
0.1 |
0.1% |
0% |
Total |
145.8 |
100% |
137 |
100% |
6.4% |
Source de ces trois tableaux: IDC European Quarterly Mobile Phone Tracker, February 2015